Wednesday, June 22, 2011
A Dozen of Ideas to Sell New Homes in Tough Times
10:48 PM | 
Posted by
RamaP |
Here are 9 marketing ideas, if properly implemented, will improve your sales results ... GUARANTEED! This is good news, so do not waste your marketing dollars can be useless if prudently. Yes, the devil in the details, but if you do not take time to look at your plan will fail, even the cat did.
# 1. Create a marketing plan / business for a period of 12 months. Your plan may be simple, but needs a roadmap for your marketing offer. Projecting the number of households that want this year to sell and then determine your marketing budget. Any plan is dynamic and may change, but the revised plan is better than an instinctive reaction to a lack of planning. Do not forget expenses such as credit sale of property, the cost of model home, literature, media, and the point of purchase displays and representations plan ...
# 2. Real estate agents often control between 70-85% of all home sales in a market, particularly household population. Because real estate agents are sometimes reluctant to sell to-be-built homes, Morelos are often very good prospects for speculative housing. One of the most high, but are profitable small 14 "x 22" signs. The only sign of an arrow, name of company / community and a product description (townhouses, chalets). That's it, simple address information. Not fancy, design great things here, just a clear sign that clearly communicate instructions. The work of a direction signal to communicate the address!
# 3. Costs range from $ 3,000 - $ 10,000 depending on complexity. The three keys to a successful site: ease of navigation, design strength, and the upload speed. No overdue. Complex web sites are often too slow, difficult to navigate, and worst of all time. Do not rely on search engines for customers to find your site! Builders also many believe is in the top 10 search engine is easy, it is not. Place URL where you want to spend money and marketing portals and newhomesource.com move.com such use. Which car is safer? Give the chocolate a customer, Hershey or Godiva? Each question is a marketing concept is often overlooked: the unique selling proposition (USP). You must understand the USP if you want to increase your sales. Your USP is a marketing message that clearly communicates the product point of sale more distinctive and attractive. It answers the question: "Why should I buy from this builder?" If builders are several universal service providers should consider. You have to constantly market your business USP to maintain and improve their image. This is a long-term effort that generally does not cause traffic to sales centers. It's subtle, but effective in brand building. The second, and I think the main USP is the need for each community in the market. You must understand your audience and develop a USP based on their real needs and desires, not your idea of what they want.
# 4. Create professional advertisements. You must understand that 18 years of age in the local newspaper and twelve grams of the design view, but probably do not have a bit of wisdom about creating ads for the construction industry. Make sure that once you understand your USP, which stands firm in his head, and to strengthen the subtitles and body text. Tie the image in mind to strengthen the position of the presentation. Spending money to make your advertising professional.
# 5. Clean the site of the house. Shoppers who visit your home if you are not there. Cleaning the inside and outside your home every Friday so the site will not let you look sloppy, messy and disorganized. Perception is reality! Signage good site worth every dollar you spend. If the signs are always looking for site use, invest some money and get new ones. Again, these small errors surprising clues about the outlook for how business is done. A signal can communicate, "Never mind the details" or "the details are very important to us." Putting the best face of marketing.
# 6. Maintain consistency in your marketing message. This means that the same shapes, colors, logo and slogan, if used, should be used everywhere: trucks, hats, plates, cups, brochures, etc. incoherent incoherent images creates the market and reduces the value effective brand. Take time for a series of images suitable for creating and using. It will pay off in the long term.
# 7. If you can not afford a house model, but the construction of speculative homes, try these ideas. Keep a box full of information brochure of the company in a visible place during construction. Ask the new owner's permission a small sign on the front that says, put "future home of Mr. and Mrs. Young." These small gestures produce results if done consistently.
# 8. It's spring and that is the best time for great photos of your house. Take your time and money for 3-5 great photos of beautiful houses to get at least once a year. Provided photos of your house to use for marketing, preferably with a nice garden and after the homeowner has occupied the house. If you do this you should always have written permission from the owner of the house used in ads or brochures.
# 9. Good marketing is often a series of small steps to help you build your business grow from a mom and pop shop to a successful business or building 75 homes per year to 150. If you have a little a little time to get a lot. Note the small and big marketing points will take care of themselves.
# 1. Create a marketing plan / business for a period of 12 months. Your plan may be simple, but needs a roadmap for your marketing offer. Projecting the number of households that want this year to sell and then determine your marketing budget. Any plan is dynamic and may change, but the revised plan is better than an instinctive reaction to a lack of planning. Do not forget expenses such as credit sale of property, the cost of model home, literature, media, and the point of purchase displays and representations plan ...
# 2. Real estate agents often control between 70-85% of all home sales in a market, particularly household population. Because real estate agents are sometimes reluctant to sell to-be-built homes, Morelos are often very good prospects for speculative housing. One of the most high, but are profitable small 14 "x 22" signs. The only sign of an arrow, name of company / community and a product description (townhouses, chalets). That's it, simple address information. Not fancy, design great things here, just a clear sign that clearly communicate instructions. The work of a direction signal to communicate the address!
# 3. Costs range from $ 3,000 - $ 10,000 depending on complexity. The three keys to a successful site: ease of navigation, design strength, and the upload speed. No overdue. Complex web sites are often too slow, difficult to navigate, and worst of all time. Do not rely on search engines for customers to find your site! Builders also many believe is in the top 10 search engine is easy, it is not. Place URL where you want to spend money and marketing portals and newhomesource.com move.com such use. Which car is safer? Give the chocolate a customer, Hershey or Godiva? Each question is a marketing concept is often overlooked: the unique selling proposition (USP). You must understand the USP if you want to increase your sales. Your USP is a marketing message that clearly communicates the product point of sale more distinctive and attractive. It answers the question: "Why should I buy from this builder?" If builders are several universal service providers should consider. You have to constantly market your business USP to maintain and improve their image. This is a long-term effort that generally does not cause traffic to sales centers. It's subtle, but effective in brand building. The second, and I think the main USP is the need for each community in the market. You must understand your audience and develop a USP based on their real needs and desires, not your idea of what they want.
# 4. Create professional advertisements. You must understand that 18 years of age in the local newspaper and twelve grams of the design view, but probably do not have a bit of wisdom about creating ads for the construction industry. Make sure that once you understand your USP, which stands firm in his head, and to strengthen the subtitles and body text. Tie the image in mind to strengthen the position of the presentation. Spending money to make your advertising professional.
# 5. Clean the site of the house. Shoppers who visit your home if you are not there. Cleaning the inside and outside your home every Friday so the site will not let you look sloppy, messy and disorganized. Perception is reality! Signage good site worth every dollar you spend. If the signs are always looking for site use, invest some money and get new ones. Again, these small errors surprising clues about the outlook for how business is done. A signal can communicate, "Never mind the details" or "the details are very important to us." Putting the best face of marketing.
# 6. Maintain consistency in your marketing message. This means that the same shapes, colors, logo and slogan, if used, should be used everywhere: trucks, hats, plates, cups, brochures, etc. incoherent incoherent images creates the market and reduces the value effective brand. Take time for a series of images suitable for creating and using. It will pay off in the long term.
# 7. If you can not afford a house model, but the construction of speculative homes, try these ideas. Keep a box full of information brochure of the company in a visible place during construction. Ask the new owner's permission a small sign on the front that says, put "future home of Mr. and Mrs. Young." These small gestures produce results if done consistently.
# 8. It's spring and that is the best time for great photos of your house. Take your time and money for 3-5 great photos of beautiful houses to get at least once a year. Provided photos of your house to use for marketing, preferably with a nice garden and after the homeowner has occupied the house. If you do this you should always have written permission from the owner of the house used in ads or brochures.
# 9. Good marketing is often a series of small steps to help you build your business grow from a mom and pop shop to a successful business or building 75 homes per year to 150. If you have a little a little time to get a lot. Note the small and big marketing points will take care of themselves.
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